Grow businesses
Turn commercial ambition into clear opportunities, stronger revenue and an actionable growth strategy.
Colombia · Mexico · Latin America
I make thingsgrow.
- Business.
- Ideas.
- Teams.
- Opportunities.
I connect strategy, marketing, technology and execution to create tangible, scalable growth.
Colombian by origin. Based in Mexico City. Building opportunities across Latin America.
13+ years across brands, agencies, consulting and media.
Selected brand experience
Selected brands I've worked with across different roles throughout my career.
- Unilever
- American Express
- Amazon
- Coca-Cola FEMSA
- Pfizer
- Mercado Libre
- Johnson & Johnson
- Bimbo
- Uber
- ExxonMobil
- Mattel
- Avianca
- Reckitt
- Levi's
- Claro
- Hasbro
- Bolsa de Valores de Colombia — bvc
- Telmex
- Luker Chocolate
Selected brand experience across different roles throughout my career.
How I see growth
Ideas only matter when they move the business.
I've worked across brands, agencies, consulting and media. That perspective taught me that creativity, data, strategy and execution should never operate separately.
Growth happens when the entire system moves in the same direction.
- 01
Strategy
- 02
Creativity
- 03
Data
- 04
Technology
- 05
Execution
- 06
Growth
What I do
From opportunity to measurable growth.
Transform marketing
Connect marketing, data, technology and sales around measurable business value.
Build relationships
Create partnerships that unlock opportunities and accelerate mutual growth.
Scale what works
Turn effective ideas into repeatable systems, stronger teams and sustainable results.
Experience across the table
Different sides of the table. One view of the whole business.
Experience across the ecosystem has shaped the way I solve problems: by understanding the interests, pressures and opportunities behind every decision.
Growth
Different perspectives. One objective: making growth happen.
Regional perspective
Built across markets. Connected by opportunity.
My career has been shaped by Colombia and Mexico—two markets with different rhythms, scales and ways of doing business.
That experience allows me to connect perspectives, relationships and opportunities across Latin America.
- Colombia
- Mexico
- Latin America
Experience & ideas
Experience, ideas and conversations.
Public credentials
- Industry & Agency Growth DirectorArkeero
- Former Head of Digital Solutions MexicoIPG Mediabrands
Featured conversation
Creativity or data? It's the wrong question.
A conversation about curiosity, business, migration, resilience and why ideas without context rarely survive.
Tortas, Tacos & TORA — COPU
Watch the conversationFour expressions
- On stageAdvertising Week LATAMIdeas and perspectives shared with the industry.Watch
- In conversationTortas, Tacos & TORA — COPUCreativity, data, business, migration and resilience.Watch
- From the archiveDetrás del ProcesoAn archive of 13 conversations about what happens behind the results: the decisions, challenges, mistakes and lessons involved in building businesses, launching projects and transforming ideas.Listen
- In writingFrom Frustration to FulfillmentIdeas and tools for turning frustration into action and opportunity.Read
From the archive
Detrás del Proceso
Camilo Celis & Guillermo Reynolds
An archive of 13 conversations about what happens behind the results: the decisions, challenges, mistakes and lessons involved in building businesses, launching projects and transforming ideas.
13 conversations · Archive
Here, the result is not glorified. The process is honored.
From Frustration to Fulfillment
Harnessing the Power of the Internet to Succeed
Camilo Celis
The book
Frustration can become a starting point.
From Frustration to Fulfillment
Harnessing the Power of the Internet to Succeed
Camilo Celis
A practical and personal exploration of how frustration can become a catalyst for change—and how the digital world can help us create opportunities, reinvent our path and move forward with consistency.
Discover the story behind the bookFor founders & builders
Sometimes the right conversation changes the trajectory.
I enjoy working with founders who are building something real—helping them challenge assumptions, clarify their growth model and turn promising ideas into stronger businesses.
Depending on the opportunity, that can mean solving one critical decision, becoming an ongoing strategic advisor or getting more deeply involved in the project.
- 01
Strategic Session
A focused conversation to address a specific challenge, decision or growth opportunity.
Best forFounders who need clarity and an actionable next step.
- 02
Growth Advisory
Ongoing strategic support for founders and leadership teams navigating growth, positioning, go-to-market or transformation.
Best forBusinesses that benefit from a consistent external perspective.
- 03
Build Together
For selected projects where the opportunity, team and potential justify a deeper level of involvement.
Best forAmbitious founders looking for more than occasional advice.
About
Curiosity is my operating system.
Colombian by origin. Based in Mexico City. Working across Latin America.
I'm fascinated by business, technology, human behavior and the people capable of turning ambitious ideas into reality.
Beyond work: food, design, sports, travel and cars.
I'm especially energized by founders who combine ambition with the willingness to question their first answer.
- Colombia
- Mexico
- Latin America
Contact
Let's make something grow.
Tell me what you're working on. If there's an opportunity to create value together, let's start a conversation.
Available for opportunities in Colombia and Mexico, and for work across the wider Latin American region.
- 01 Intent
- 02 Opportunity
- 03 Contact
- 04 Scheduling